Big Changes Are Coming
I promised you all last week that some exciting changes were headed your way.
I've really tried to listen to all of the feedback I have gotten these past few months. Like I said when I first launched this branch of Boost Hockey, this was going to be a learning experience.
The number one thing that customers didn't like was how long it took to receive your order after it was placed. If you were one of the first people to buy a shirt after a new campaign was launched there was a chance you wouldn't be receiving your order for 4 weeks. To me, that was completely unacceptable and from the emails and comments, I know that you guys felt the same way.
Let's be honest, we live in a world where if we order something, we want it now! Amazon pretty much set the standard for that a few years ago when they came out with Amazon Prime and allowed you to order just about anything and get it in two days. While I'm not trying to compare Boost Hockey to Amazon, they have set the standard for all ecommerce companies in regards to fulfillment and delivery.
Because of this, I am beyond excited to let you guys know that now anytime you buy a shirt it should ship out within 2-7 days (with 90+% shipping out within 2-3 days). That means that once you order a shirt, you should receive it in a week or less (in most cases). That is an amazing improvement over our 3-4 week ship time of the past.
The biggest reason I didn't try and go this way from the beginning is quality. Most places that offer a quick turn around like that suck at printing and ultimately make really crappy shirts. Those companies sell people on their quickness, not their quality.
I'm a stickler for quality and only want to put out products that I am proud of and would wear on a daily basis myself. So finally after researching, buying samples, and talking to different people, I finally found a company that can meet the needs of Boost Hockey while still maintaining the quality that you all have come to expect.
The only downside for me is that my cost has gone up. But it was a small enough increase that I think I can still make this business model work. I will not be raising the prices at all for you and will just absorb these new costs myself. And don't worry, we'll still be maintaining our same promise of Hockey For A Cause and we'll continue to donate 15% of every sale to a hockey related cause.
The next exciting announcement is that we will now stock more shirt options in our store. So instead of only having two shirt options always for sale (plus a campaign shirt) we will now carry a much larger inventory of shirts and will also be releasing more shirts, more often.
We will also start carrying more product options eventually. That was one of the other points of feedback that I have received is asking about more product options. I've had people asking about the potential of adding hats, posters, and even phone covers to the lineup. These are all potential options that we are looking into as the Boost Hockey brand continues to grow. I will continue to keep you guys updated on the progress of these things.
The final bit of news is that we are going to be redesigning the Boost Hockey website to accommodate more shirts and make the site more user friendly to all of you. It will be easier to browse through products and really see what all is available. But don't worry, the Original Boost Hockey Tee and The Circle Logo Tee will still be available even while we are making all these updates.
The goal is to have all of this done and launched by the week of Thanksgiving and ready for Black Friday. We'll be kicking off the new site with a store wide sale (the first time we have ever run a sale).
I know these are significant changes, but I think they are all going to be beneficial for the brand and make our site more useful for all of you. With a better site and more options, we will be able to raise more money for each cause that we launch.
And don't worry, while these changes are going on you can still plan on checking out our blog updates on every Monday and Thursday.
Thanks for the continued support these past few months. Without it, we wouldn't be where we are today and wouldn't be making these changes. Cheers to taking action and going after the things you want.